Our Mission and Our Strategies


Our Mission

          Breastfeeding Fathers Forever (B.F.F) is a company that strives to educate fathers (and future fathers!) about the nutritional benefits of breastfeeding, as well as nutritional guidelines that your ladies should follow to give mom and little ones the maximal benefits of breastfeeding. B.F.F is comprised of a team of both guys and gals from the University of Florida (Gainesville, FL) who are passionate about nutrition education, particularly targeting new fathers. This organization solely exists for fathers who want to learn more about breastfeeding. We offer an online 6-week program that is free for any guy who wants to learn! We are targeting expecting fathers whether they are expecting a baby in 6 months or 6 years!



Our Strategies

          This program is needed because most breastfeeding programs are targeted toward women, not men. It is important for fathers to know why breastfeeding is important for both the mother and baby so that he can be supportive of his partner. This program is unique because it is targeted solely toward fathers and expectant fathers. Most programs are either geared toward mothers or mothers and fathers, but B. F. F. is for fathers only! Our agency staff have taken on this program voluntarily because we feel that fathers play a vital role in breastfeeding that is mostly overlooked because they are not the supplier of milk. Your role in breastfeeding is mainly supportive and this is very important for both your lady and baby. We are very excited to communicate what we know to the fathers participating in this program so that they can be fully competent in their role as supporter! We expect to have and accommodate 15-20 participants every 6 weeks. 
          There are many benefits from registering for our program and sticking with it until the end! By being a part of our program, you are qualified to receive a FREE TANK TOPS AND KOOZIE, raffles for free one year membership to local gym, and raffles for free "baby care package" for you family.
          To keep you around, we will be sure to keep the program fun and interactive. If participants complete the program, they will receive a $50 gift card to "Babies R Us" and B. F. F. completion certificate! We will ensure that you stick around by monitoring our progress through the use of evaluation surveys that you will receive through the email you registered with. We will also have skills sessions that will include meal planning and demonstrative how-to breastfeeding. We will evaluate retentions rates and your feedback in order to implement the results for future programs. Thanks to your survey feedback, we will keep B.F.F in the best shape up to Gator Nation standards.